JCB is a credit card company in Tokyo, Japan. It is know as JCB merchants, Discover Network in the US and UnionPay in China. JCB has over ¥10 billion in total assets and employees 2,700 employees globally. JCB applied for a single TLD: .JCB.
JCB launched a new brand TLD website as a regional site for its operations in the Philippines. In the top right of the page you can select your region. Selecting Europe takes you to the following URL: http://www.jcbeurope.eu/. This brand TLD is most likely a test and learn campaign where eventually they could use a similar format for each of their regions. eu.jcb would be the URL for Europe for example.