EverBank is an American financial services company headquartered in Jacksonville, Florida with over $20 billion in total assets. They provide basic banking, mortgage and investment services. The Jacksonville Jaguars NFL team play out of EverBank stadium. EverBank applied for a single brand TLD: .EVERBANK.
EverBank is using about.everbank as a digital brochure about its brand. The official site is still everbank.com where customers can log into their personal accounts. Using a brand TLD as a simple online brochure is another effective and easy to execute use cases.