What are Brand TLDs?
A brand Top-Level Domain is a proprietary domain name extension located at the root of the Internet.
Examples include; .google, .nike, .bmw.
Brands will create authentic digital experiences and services such as search.google, drive.bmw or run.nike.
New TLD Statistics
In 2011, ICANN received 619 brand TLD applications. 1,000s more are expected to apply in subsequent rounds.